DAVID CUMMINGS
PO BOX 781447, San Antonio, TX 78278-1447
dc (at) davidcummings (dot) com | 310.861.5257

EXECUTIVE SUMMARY

* Strong experience successfully navigating convergence of media & technology.
* Demonstrated ability to create & leverage content across multiple platforms.
* Success making presentations to top management of NYSE & NASDAQ listed companies.
* Experience managing culturally diverse team of creative personalities.
* Deep hands-on knowledge of web development and new media publishing tools.

SUCCESS AS A CONSULTANT

* Project Manager and Lead Developer for multiple cross-platform brands.
* Developed concept, identity package and branding campaign for new cable channel.
* Engineered organic SEO strategies to achieve page one rank for multiple keywords.
* Developed pre IPO finance presentation for technology startup. 
* Produced multimedia marketing CDROM for NASDAQ listed mutual fund company. 
* Webmaster and Administrator for variety of open source publishing platforms.
* Developed secure e commerce web presence for satellite television company.
* Built wireless web enabled portal for local news based startup.
* Created award-winning interactive multimedia kiosk for Fortune 500 cable company.
* Developed and deployed online databases for multiple sites.
* Worked with Investment Banker to create roadshow for retailer's NASDAQ listed IPO.
* Designed & implemented web based geotargeted monetization strategies via OpenX. 
* Built complex spreadsheet models to evaluate projects in multiple industries.

SUCCESS AS A BROADCASTER 

* Managed production department responsible for over $8 million in annual inventory.
* Led conversion of broadcast and production studios from analog to digital.
* Designed system & authored software for on-air digital spot insertion. 
* Trained staff on new digital technology. Provided 24 hour tech support. 
* Authored and designed broadcast station's web presence including streaming audio.
* Recognized by industry for commercial copywriting and producing.
* Renegotiated vendor contracts resulting in 23 % annual savings. 
* Developed and managed database of listeners and polling data.
* Wrote, produced and voiced station image promo's and ID's for broadcast.
* Conducted exit polling for CBS NEWS presidential election coverage. 

EDUCATION

* MBA - University of Texas SA  
* BBA - Texas A & M University CC

TOOLBOX SUMMARY

* WEB - HTML CSS XML RSS PHP MySQL WAP Javascript Actionscript Flash Apache FreeBSD 
* A/V - Premiere Photoshop ProTools Audacity Acid AfterEffects Quicktime Illustrator 
* ETC - Excel Access Word Powerpoint MovieMagic Wordpress MovableType Drupal Joomla

AWARDS

* Cable & Telecommunications Association for Marketing CTAM Award - New Media
* National Collegiate Business Merit Award
* National Radio and Production Award - Medium Market :60 - Copywriter/Producer
* ADDY Award - Media Self-Promotion - Copywriter/Producer
* ADDY Award - Public Service Announcement - Copywriter/Producer
* ADDY Award - Spot :60 - Copywriter/Producer